10 Charities Try Some Viral Marketing

Posted on December 23, 2010


Ten children’s charities are asking for the help of facebook users this holiday season to help brighten up the lives of thousands of children!

The above graphic is only one way that ten charities are trying to get the word out about their Pepsi Refresh Projects.  The December projects have eight days remaining to try and get their grant ideas to the top and these groups are pushing hard to secure their spots.  For the past few days several members of these groups have been tweeting, facebooking, submitting press releases and making sure their campaign is seen by millions of people via social media.  Their motivation is CHILDREN and helping them have a brighter holiday.  They are asking all twitter, facebook, and other social media site users to use this graphic for the remainder of the month to remind users to vote, to post and repost links for voting, and to vote often to help these children also.



Below you can find all the links these charities have been posting on every social media outlet.  Help them help children with poverty, autism, deafness, blindness, inclusion, vaccines, CDH, CMV or even to have a pair of shoes that fit!

CHERUBS Press Release
Vote 4 Kids Press Release
Easy Vote Link


Meet the charities!

CHERUBS – http://www.refresheverything.com/cdhfamilies

Vote for Kids Health Projects in Pepsi Refresh!Dawn Williamson of CHERUBS based in Wake Forest, NC tells us about their project; “Baby James was born with Congenital Diaphragmatic Hernia and is part of the 50% of babies that survive CDH,  deadly birth defect of the diaphragm and lungs that harms 1600 babies a year in the U.S.  At 11 months old and still in the hospital this Christmas, James is alert and playful but breathes with the help of a ventilator through a trach.  His mother, Melissa, shuffles between the hospital to be with James and his older brother at home.  CHERUBS hopes to help James’ family, and 500 other families by providing funds to help parents like Melissa with much needed gas and food money so that she can afford to take care of both her sons”.

About the project: The CDH Family Assistance Fund helps families with the expenses incurred traveling for medical care for very high-risk pregnancies and critically ill newborns. Often families have to travel 100’s of miles to hospitals that are equipped to handle babies born with Congenital Diaphragmatic Hernia (CDH) and that provide ECMO, a heart and lung bypass machine, if needed. Congenital Diaphragmatic Hernia occurs when the diaphragm fails to fully form, allowing abdominal organs into the chest cavity and preventing lung growth. 50% of babies born with CDH do not survive.  The cause of CDH is not known, but it is as common as Cystic Fibrosis and Spina Bifida. Every 10 minutes a baby is born with CDH – adding up to over half a million babies since 2000.   The hospital stay for a severely affected baby can be as long as 1 year. With the medical bills and emotional stress that these families go through, we want to offer a little help with making travel easier and affordable.

You can vote for CHERUBS at http://www.refresheverything.com/cdhfamilies or by texting 101202 to 73774 (Pepsi).

You can visit CHERUBS on the web at:


National Inclusion Projecthttp://www.refresheverything.com/nationalinclusionproject

Vote for Kids Health Projects in Pepsi Refresh!Jerry Aiken of National Inclusion Project based in Raleigh, NC shares with us that “The National Inclusion Project opens doors for all children to be included together and experience all that life has to offer. We conduct programs with community partners to teach others how to be inclusive so that children with and without disabilities can experience lifelong benefits. We believe that no one should sit on the sidelines.”

About the project: The National Inclusion Project gives children with disabilities the opportunity to experience all life has to offer.  Through Let’s ALL Play children with disabilities have the same experiences as those without by participating together in recreational activities such as swimming, arts and crafts, community service, physical fitness and more. Children of all abilities participating in Let’s ALL Play have seen dramatic development in motor skills as well as improvement in social skills, self-esteem, compassion, and understanding.

The Project will bring Let’s ALL Play to community programs nationwide by providing training on best practice inclusion techniques and scholarships so that no child is left on the sidelines.  This training will expand the capacity of programs to offer inclusive experiences for generations to come.

A mother said, “At camp, my son does not have Down Syndrome, wear hearing aids, or have difficulty with his speech.  He is simply a camper.”

You can vote at http://www.refresheverything.com/nationalinclusionproject and text 102308 to 73774.

You can visit the National Inclusion Project on the web at:


Ella’s Hope – http://www.refresheverything.com/ellashope

Vote for Kids Health Projects in Pepsi Refresh!“My beautiful baby girl, Ella was born on December 27th, 2004 and was perfectly healthy and happy. Autism was never on our radar until she just stopped babbling at 13 months. We never saw her wave, point, clap, or have interest in other kids. I never heard the words “mama” or “I love you.” I was hopeless – until I sought out some early intervention. We worked very hard with her through speech, OT, and ABA therapy and were so fortunate to have resources that helped fund it. She is now 5 and in regular classroom kindergarten with support- and saying “mama, i love you” every night! We want to help fund organizations and families for early intervention to show that it is not hopeless. 1 in 110 children are diagnosed everyday-a 600% increase in the last 20 years according to Autism Speaks. Please help us fight this devastating disorder” says Hope McPheeters of Ella’s Hope.

About the project: Ella’s Hope Foundation’s mission is to promote autism awareness and support families affected by autism spectrum disorders. We are committed to funding families, programs and organizations that provide early intervention services and therapies, family support, education, advocacy and opportunities with the purpose of improving the quality of life for individuals with autism and their families. We offer support to organizations that provide services for children with autism and to organizations that conduct research on the causes and effects of autism.

You can vote at http://www.refresheverything.com/ellashope and text 100288 to 73774.

You can visit Ella’s Hope on the web at:


John Tracy Clinic – http://www.refresheverything.com/jtc

Vote for Kids Health Projects in Pepsi Refresh!Most might think a school for deaf children would be quiet but the John Tracy Clinic campus in Los Angeles is filled with chattering preschoolers who are learning how to speak. JTC’s short-term goal is to fulfill parents’ dream of hearing “I love you.” Long-term, the Clinic helps the children speak for themselves and fulfill their own dreams.

“Deaf education has taken a great leap forward in the last few years,” says John Tracy Clinic President and CEO María E. Garay, Ph.D. “Early diagnosis and advance listening devices have given these children back their innate ability to use their hearing and learn to speak. With expert guidance and parental commitment, children with hearing loss can join their hearing peers in regular classrooms. We are grateful to Pepsi and our worldwide family of supporters for this opportunity.”

About the project: JTC’s Preschool Program nurtures deaf children in a parent-centered, spoken-language environment to prepare them for a mainstream education with their hearing peers. Children are divided by age and developmental stage into three classrooms which are state-of-the-art listening and language learning environments. Each child also receives individualized speech therapy and each parent attends bimonthly workshops and support groups. Other essential services include hearing evaluations, individualized instruction, intensive summer sessions, and comprehensive developmental assessments and therapy.

You can vote at http://www.refresheverything.com/jtc and text 104803 to 73774.

You can visit the John Tracy Clinic on the web at:


Shoes 4 the Shoeless – www.refresheverything.com/shoes4theshoeless

Idea ImageBryce Stuckenschneider of Shoes 4 the Shoeless out of Dayton, Ohio tells us ‘When a group of disadvantaged children were asked what they wanted for Christmas, one item was included on every list- “shoes that fit.”  Shoes 4 the Shoeless was formed to achieve a simple goal- to provide properly fitting shoes and socks to children in desperate need.  By networking with school nurses, counselors, and officials, we hope to give children comfort, confidence, and love.  In less than a year, this volunteer-run non-profit has delivered over 1,000 pairs of shoes to kids who had no other means”.

About the project: Our plan is to achieve our mission and vision plans: Vision Statement: To give all children in the greater Dayton area proper shoes on their feet so they may follow the path before them.

Mission Statement: To locate and provide for the thousands of children in need of well-fitted, dependable shoes through networking with local agencies and individuals in the Dayton area.

You can support kids who need a little hope in this world by voting for Shoes 4 the Shoeless at www.refresheverything.com/shoes4theshoeless or by texting 104665 to 73774.

Visit Shoes 4 the Shoeless on the web at:


Birmingham Royal Oak Medical Group –http://www.refresheverything.com/freeflushots
5130 Coolidge Hwy., Royal Oak, MI, 48073 (248) 288-9500

Vote for Kids Health Projects in Pepsi Refresh!About the project: We will provide free flu shots on 2 Saturdays in Octber, 2011. People drive up and get the shot from a trained health care professional without leaving their car and at no charge and with a donation of a new or used clean winter coat to help 7 local charities.

We have helped over 2,000 people every year to avoid the flu with our free flu shots, valued at $30,000 which we sponsor ourselves. The demand is so great that we’d like to do more for those hardest hit by joblessness, foreclosure and financial hardship in our community. With rising costs of the vaccine, we could use help paying for the vaccine, tent rentals and staffing.

Other items collected are gently used garments, shoes, appliances and small furniture which go to COTS, Detroit Rescue Mission Grace Centers of Hope, Latino Family Services, St. Vincent DePaul and the Salvation Army for distribution. The program will take place in our parking lot under the big white tent – rain or shine!

You can vote at http://www.refresheverything.com/freeflushots and text 104303 to 73774.

Visit Birmingham Royal Oak Medical Group on the web at:


Brendan B. McGinnis Congenital CMV Foundationhttp://www.refresheverything.com/ccmvfoundation

Idea ImageAbout the project: Our Foundation is an all volunteer 501c3 comprised of parents of CMV-affected children and leading CMV researchers & clinicians. The first nonprofit established to raise awareness of congenital CMV, we’re also the only nonprofit dedicated to financially supporting CMV vaccine research. This Pepsi grant will allow us to make a significant contribution to CMV vaccine research & to produce a PSA for national TV broadcast to raise awareness. A small portion of the grant will also help provide stipends for CMV-affected families to attend our annual conference for support, education & community building. CMV is a common virus that if transmitted to the developing fetus, it attacks the brain, causing terrible damage.

CMV is the most common infection at birth! More common than Down Syndrome, EVERY HOUR A CHILD IS DISABLED BY CMV! CMV can cause: death, seizures, mental retardation, cerebral palsy, deafness, blindness & more.

You can vote at http://www.refresheverything.com/ccmvfoundation and text 101692 to 73774.

Visit the Brendan B. McGinnis Congenital CMV Foundation on the web at:


MedZou Community Health Clinic –  http://www.refresheverything.com/medzou

Vote for Kids Health Projects in Pepsi Refresh!Based in Columbia, Missouri.

About the project: When you search “I have cancer” the first hit is “I have cancer and no health insurance.”

The lack of health insurance is a real and devastating reality for many Americans. This reality gets worse when these citizens develop a serious illness. In these cases, the result is usually far from what we are accustomed to on medical TV shows. These patients often “tough it out” until the illness and it’s symptoms drive them to an emergency room. By this time, the possibility of achieving a cure is often lost.

During the last two years we have suspected that some of our patients may fall into this category. Confirming these suspicions requires a diagnostic procedure. We cannot afford these without compromising the care we provide to the rest of our patients.

However, these patients still need help. By catching diseases early, MedZou will help these patients take the first step in treatment. We hope that you will support our efforts to bring real solutions to our patients!

You can vote at http://www.refresheverything.com/medzou and text 103787 to 73774.

You can visit MedZou on the web at:


Columbia Youth Basketball Association-http://www.refresheverything.com/cybabuildingforthekids

Idea ImageAbout the project: CYBA is Building for the Kids! We have launched a capital campaign to raise 1.5 million dollars to build a 4 court multi sport facility in cooperation with Boone County. With this grant, we will literally build the foundation for the facility which will begin to make our dream a reality! There are no other community gyms in the area for use to the general public with the exception of 1 city court. Local school gyms are at capacity and unavailable for use in the summer and limited during the school year. CYBA stands to gain nothing from this venture except to provide the youth of Boone County a place to participate in organized sports year round. CYBA is operated by and for parents, grandparents, and kids just like YOU! We need you! This grant will  be an amazing asset to our community for more than just basketball. The opportunities are endless with this facility. Please vote for CYBA’s Building for the Kids! For more information, visit our web site at http://www.cybball.com

You can vote at http://www.refresheverything.com/cybabuildingforthekids and text 104841 to 73774.

Visually Impaired Preschool Services-http://www.refresheverything.com/vipspreschool

Visually Impaired Preschool ServicesAbout the project: VIPS has been serving children who are blind and visually impaired for 25 years in KY. There are two offices- Louisville and Lexington. Our teachers travel most of the state to provide therapy and education to the children in their homes. Lexington’s sister office started a preschool program to provide more services for their children with visual impairments. This state of the art facility is not only used for the preschool but also provides programs for children birth to three that are visually impaired. We, in the Lexington location, want to do the same for our children. The problem is our current building will not house a licensed preschool. To see our dream come true to offer more programs and services to children in the Central and Eastern areas of KY we will need to move to another facility. With your help, this new facility will provide children with an enriched educational environment that will meet their needs for hands on learning and meeting their developmental milestones.

You can vote at http://www.refresheverything.com/vipspreschool and text 104721 to 73774.

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